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We believe that less is more, and not just when it comes to skincare.
In a time of excess, when monetary gain seems far more important than human connection, we find ourselves intentionally choosing empathy and compassion. We know our products are good. In fact, we believe they are exceptional, but we also understand that our customers are presented with more choice than ever before. The beauty industry has become highly saturated and can be overwhelming.
We want you to enjoy your skincare routine, without the guess work. We want skincare to work for you, not against you. We exist to create effective, dependable products that protect the skin, address concerns and deliver results, without adding more clutter and confusion to your skincare cabinet. By all means, if you love to collect beauty products, embrace what brings you joy. Our formulations certainly play well with others, but the point is, with Bella Aura, you can feel confident keeping things simple.
It is important to remember that there are worthy products in every price category.
Some brands focus on basic formulas and raw materials, while others invest heavily in visuals and marketing. We do believe there is a place for differing philosophies. Our price point reflects more than just our finalized products. The truth is, every single decision we make as a business is eventually reflected in our prices.
We are passionate about research and development. We work with world-class cosmetic chemists and international labs to develop comprehensive skincare formulas that really work. Our ingredient lists are undeniably unique. We're not afraid to experiment, sometimes for years, in order to develop something truly special.
Building innovation in the beauty industry requires considerable time, patience and investment, and we believe that by committing to innovation, and honouring the extremely qualified and gifted individuals who make innovation possible, we can offer our customers a remarkable experience.
Our brand was built by collision and we love to explore nuance. Life in general, is filled with force. As a brand, we are spiritually captured by and connected to the energy of those around us. The people we serve and support on a daily basis are unique individuals, with lively currents. We want to celebrate and honour who you are, genuinely.
Our products are purposeful and effective yes, but they are also soulful.
Each formula is the result of many manifestations, set with intention, created from (us)human to (you)human.
Bella Aura Skincare is for everyone. We source ingredients from communities all over the world and we work hard to formulate our products with intention. Our formulas are designed to promote and protect the overall health of your skin - for everyone at every age. We don't jump on ingredient bandwagons and we don't over-hype trendy ingredients as miracle workers for the purposes of increasing sales. Instead, we believe that healthy skin requires a slow and steady approach.
We don't expand our collection often because we believe a new release needs to reflect the needs of our customers. We're not interested in releasing product simply to release more product.
As with all decisions surrounding your health and wellbeing during pregnancy and postpartum, we recommend consulting with your primary care physician. They are in the best position to provide you with sound advice.
In North America and in the European Union, cosmetics and personal care products are highly regulated and considered safe. We formulate all of our products according to EU standards because we believe that the EU is at the forefront of cosmetic regulation.
As a brand, we have made the decision to opt out of using unregulated terms - clean, green, non-toxic - in order to describe and market our products because we believe that using such terms only further contributes to confusion and frustration among our customers. We do not condone the use of fear-mongering to sell beauty products. Our products are formulated and produced in extremely reputable, world-class facilities. We create them with the highest - and safest - standards in mind.
