Frequently Asked Questions
What makes Bella Aura so unique?
Bella Aura is your complete skincare solution. We want to take the confusion that exists in the beauty industry by simplifying lifestyles. We'd rather have a few products that work than lots of products that don't: Less is More. Bella Aura’s philosophy centres on treating the root cause of imbalance (ROS) to restore skin's youthful health + vitality, to protect skin from everyday environmental stressors, and to defy free radicals.
What is an emulsion?
Emulsions are water-based moisturizers with oil; they are the combination of a serum and a cream. Serums contain a powerful blend of complex vitamins and nutrients. Additionally, serums contain smaller molecules that penetrate deeper into the skin but lack moisturizing properties. Creams are typically made with water or oil and contain larger molecules that don't penetrate the skin as well. Emulsions combine the best qualities of a serum and a cream. They are lightweight and absorb quickly into the skin without leaving a greasy residue, and they don’t clog pores. Emulsions are also suitable for all skin types.
Why is water the first ingredient in your formulas?
60% of the human body is made out of water; and, skin only receives water from water being put in our bodies (i.e. drinking water) and from water-based moisturizers. That’s why applying water-based products is crucial for your skin’s hydration level and overall health. When skin is hydrated, it is balanced and nourished.
With Bella Aura, you get the benefits from advanced bio-active ingredients and a bonus punch of moisture from water. Our emulsions are water-based, never clog pores, and deeply hydrate the skin at the targeted cellular level. Additionally, hydrated skin makes the perfect canvas for flawless makeup application.
How do your products compare to oils?
Compared to pure oils, water-based formulas absorb faster into the skin and water is a vessel to better distribute other active ingredients. Skin only receives water from water put into our bodies and water-based moisturizers because skin produces oil, not water. Therefore, water is the ultimate hydrator for skin.
Water also reaches the cellular level, unlike oil, which tends to sit at the surface level of the skin and does not penetrate deep into the epidermal layer like water does.
You can think of oil as a “gatekeeper” of hydration. In other words, face oils’ purpose is for lipid barrier protection or physical coating of the skin. If face oils and Bella Aura emulsions or other water-based products are part of your skincare regimen, it would be best to apply the hydrating product first and the moisturizing product last.
Are Bella Aura products be suitable for all skin types?
Yes, Bella Aura products are suitable for all skin types, concerns, and tones. Our line is even exceptional for sensitive / rosacea-prone complexions. We have customers from all over the globe, with various skin concerns and complexion types, enjoying our products!
Why is it important for skincare products to be natural/nontoxic?
Over 80% of what we apply to our skin is absorbed into the bloodstream. This is why we absolutely avoid all possible toxic ingredients in our formulations. If we’re careful about what we put into our bodies – i.e. seeking out and consuming natural/organic foods – shouldn’t we also be as careful about what we put on our skin? Your skin is also your largest organ, we should be protecting it and taking care of it as best as we can.
How important are ingredients in skincare products?
Bella Aura's selection of high-performance ingredients are hydroxytyrosol, peptides, polysaccharides, niacinamide, ferulic acid, flavonoids, palmitic acid, proteasome, glutathione, Omega 3-6-9 fatty acids, 100 minerals, amino acids, caffeic acid, quercetin, Vitamins A,E,C,K,F,P,D and B complex. The concentrated formula is a complete skincare approach to the revitalization and energizing of facial skin cells, and provides the energy needed to improve and stabilize the natural ecology of our delicate skin.
A number of our ingredients are also EcoCert, NATRUE, and Cosmos Certified.
Can you explain some of your ingredients – Cocamidopropyl Betaine, Hydroxyacetophenone, Polyglyceryl-6 Distearate, 1,2 Hexanediol, Propanediol?
Cocamidopropyl Betaine is an essential fatty acid and is derived from natural organic coconut oil, which is Sodium Lauryl Glucoside Carboxylate. It is combined with glucose to produce lauryl glucoside, a mild, gentle cleansing agent that doesn't dry skin or strip it of its natural oil.
Hydroxyacetophenone is a multifunctional cosmetic ingredient with antioxidant and soothing characteristics. It is a product protectant used in skin care and personal care products and is CleanGredients approved.
Polyglyceryl-6 Distearate is sustainably sourced from raw sugar canes. It's a natural antioxidant and a natural emulsifier.
1,2 Hexanediol is a multifunctional ingredient, derived from Peruvian pink pepper tree, that brings a soft and pleasant feel to the formula, acts as a humectant and emollient, acts as a solvent, and boosts the antimicrobial activity of preservatives.
Propanediol is derived from a sustainable and renewable corn sugar fermentation process. It's a natural humectant and preservative-boosting ingredient.
All the botanicals plants that we use are real: No fillers, simply pure botanicals. We proudly use natural preservatives to keep our products functional and safe.
What's a skincare secret that you wish more people knew?
My advice to everyone is to listen to your skin. Just because someone is using a product, it might work fine for them, however, it doesn't mean it's a going to do the same for you. My skincare secret is skin fasting once or twice a week. Wash your face with only water in the morning because excessive washing can really strip away your natural moisture barrier. Go makeup-less. I strongly believe simple steps can change your skin for the better.
Do you test on animals?
Absolutely not. We are a cruelty-free company.
Are your products vegan?
All our products except for the Gentle Purifying Cleanser, Rapid Repair Clarifying Elixir, Hydra Revive Treatment, and Gravity Reverse Body Serum (100% vegan) contain Polyglyceryl-3 Beeswax, which is derived from beeswax.