2 min read
Skincare can be complicated. It's easy to get caught up in the hype, and before you know it, you're using a dozen products a day. But is that really what your skin needs?
What is Skinimalism?
You may have already begun seeing this trend popping up on social media or online publications. Skinimalism (or minimalistic skincare) is a movement to counter the time-consuming, 10-step skincare routines that have dominated the industry for the last several years. Instead of touting product maximalism, Skinimalism favours a more curated, thoughtful approach to product selection and prioritizes quality over quantity and hype.
With Skinimalism, the goal is to cut down on steps without cutting down on efficacy or results. This trend encourages consumers to research and take agency in their skincare by determining which ingredients and actives their skin needs and which they can go without. Shorter routines enable more informed skincare decisions, allowing users to focus on one product at a time and feel confident in what they're putting on their face.
At Bella Aura Skincare, we've been advocating this concept for years, and we're so happy to have you here with us.
Why choose Skinimalism?
The truth is, too many skincare products can actually cause damage to your precious skin barrier, which can lead to long-term issues like inflammation and increased sensitivity. Layering on excessive skincare products can do more harm than good, worsening existing skin conditions or causing new ones to arise. A minimalist skincare regimen allows your products to work as intended while giving your skin the care it needs to rest and recover.
Not only can you protect your skin by using fewer products, but you can also help to protect the planet.
According to data from Zero Waste Week, in 2018, more than 120 billion units of cosmetics packaging were produced globally - most of which are non-recyclable. The key to reducing your cosmetic carbon footprint without compromising quality is potent all-in-one products that address multiple issues within one bottle. Multi-tasking products make your routine more manageable and less expensive.
If you feel like you’ve poured too much money into your skincare routine without the results to show for it, this may signal that it’s time to streamline and optimize.
Sound complicated? We make it easy.
A simple routine does not have to mean a simple formulation. Bella Aura Skincare’s line of hardworking, multifunctional products makes beginning your ‘Skinimal’ journey easy - with no need to sacrifice results.
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