Water provides optimal hydration for our skin. Oils are important to keep the moisture barrier intact and to prevent trans-epidermal water loss, but they don’t actually hydrate the skin on their own.

Water has many benefits for your skin - including cooling, anti-inflammatory benefits. Our bodies themselves are made up of about 60% water. For inflammatory skin conditions like acne and rosacea, water is a healing balm. This is why our formulas are so powerful and effective for sensitive skin. Think about our Hydra Revive Treatment and our Rapid Clarifying Elixir. Water also helps our products achieve an incredible consistency: creamy, highly absorbable and light. They are decadent, and it is water that helps us achieve that beautiful feeling.

Water is a fundamental ingredient in most skincare products. For many products to be effective, water is imperative in the production of active ingredients, and in the overall formulation of the product.  Many beneficial botanical extracts are water soluble, and they can’t be used in an anhydrous, oil-based formulas.

In addition, certain ingredients such as essential oils need to be diluted to be gentle enough to use on the skin. Water-soluble ingredients can have trouble penetrating through the epidermal lipid barrier. However, new research shows that increasing the skin's overall hydration levels can help our skincare products better penetrate and absorb into the skin, delivering faster, more measured results.