At Bella Aura Skincare®, we value our community. The relationships we foster with cosmetic scientists, skincare professionals, creatives and certainly our customers, are key to developing truly innovative formulas. We are constantly listening to feedback, and we discuss this feedback, as well as new ideas on product research and development, with our our team regularly. Research and development is one of our biggest ongoing investments as a company, and we take the incubation period of a new product very seriously.
We don't want to release a new product for the sake of marketing. Our products need to serve a very specific set of purposes, and they need to work. A new product has to meet certain criteria before we will embark on the challenging journey of development.
It can take several months to research ingredients and the concept of a new formula, before we product prototype samples. We use this time to familiarize ourselves with sourcing logistics, as well as whether we can produce said formula within the boundaries of the state of the market. There are so many factors to consider, even before the actual formulating and production begins.
Our chemist is