Meet Our Founder


The story of Bella Aura started during our founder, Yasmine Jones', mother’s battle with leukemia. At the time, Yasmine was under a tremendous amount of stress. During this difficult time, she experienced serious skin issues and severe acne, that left her scarred.

After losing her mother, Yasmine returned to the elixirs of her native Moroccan childhood, where memories of ancient spiritual healing resurfaced and converted grief, stress, and lack of rest into fuel to experience healing––from the inside out.

For years, she traveled around the world, passionately searching for powerful ancient healing ingredients that considered the entire being: mind, body, and spirit. When she finally did, she created Bella Aura.

With her products, Yasmine wants you to feel honored, supported, powerful, and beautiful.

Have a question? Ask Yasmine.